The future is digital - we've known that at least since the Corona pandemic forced many of us into digital transformation and initially presented us all with major challenges.
But last but not least, it has also shown - it can be done! And because we want to show you how digitalization can even work really well and what benefits it can have for you and your company in the end, we have teamed up with 28 digital experts from marketing and business and written an eBook.
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Chairman of the Board Deutsche Telekom AG
Dr. Peter Opdemom has been Managing Director Marketing, Service and Sales at Cologne-based mobile provider congstar since 2016. With more than 20 years of professional experience in the telecommunications industry, digitization is a constant companion for him and makes him an absolute expert in the field.
Jens Böcker is an economist at the Bonn-Rhein-Sieg University of Applied Sciences and at home in the field of business administration. As a master of market analysis, market segmentation and market entry strategy, the "digital topic" has been absolutely relevant to him from the very beginning. Because new conditions require new thinking. And he is particularly good at that.
Work digitally, stay human.
From an entrepreneurial perspective, digitization is an absolutely important step. Nevertheless, in the end we remain real people, and that includes acting humanely and behaving socially. Our heart's desire is that our community remains worth living in. That is why we, as Bonn authors, have decided to dedicate our future publishing revenues to this very purpose:
We will donate our earnings to the "Sterntaler" association in Bonn and would like to support children and young people who are not growing up on the sunny side of life due to poverty or difficult social circumstances.